Newsbrand effectiveness

ROI optimiser

How to maximise your revenue return on investment with newsbrands

We know that delivering the best possible return on investment for advertising money is top of everyone’s agenda. The ROI study conducted for Newsworks by Benchmarketing proves that it is always better to have print newsbrands in the mix, as they increase total campaign RROI (revenue return on investment).

We have created a tool to help media planners find the optimum level of investment in print newsbrands as a proportion of the total budget for a range of different budget levels.


Minimum proportion of budget to spend on print newsbrands
The total campaign budget covers all media as follows: TV, radio, newspapers, magazines, OOH, online newsbrands & magazines, digital video, digital display and search. The budget level increments are different by category to account for the wide variation in spend levels.

The ROI study

by Benchmarketing

  ROI study

Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness.