IPA databank study

The IPA Databank study

by Peter Field

IPA Databank study

Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.

Focus on business effects
Focus on business effects
IPA Databank study 2017

Overview

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Focus on business effects

Peter Field analysed 108 UK cases from the IPA Effectiveness Awards Databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.

 

 

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Focus on the impact of newsbrands

The IPA Effectiveness Awards, established in 1980, are the pre-eminent global awards for communications effectiveness, providing compelling evidence that campaigns create measurable financial value for brands.

 

 

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More research

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Return on investment