Newsbrand effectiveness

Introduction

Newsworks’ ongoing programme of large-scale effectiveness research is designed to conclusively demonstrate and quantify the value of newsbrands and the return on investment that they deliver. The insight is divided into three main effectiveness themes, exploring what specific effects newsbrands deliver for brands, how advertising works in the newsbrand context and why newsbrands perform so powerfully: ROI, Context and Influence

Boost your campaign ROI three times on average
Newspaper advertising effectiveness infographic

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Research highlights

Highlights from Newsworks’ second annual Effectiveness Summit at the Ham Yard Hotel, London